The kind of product you want to sell
Est. Profit Margin (%): Estimated Gross Profit (Est. Sales Revenue minus Landed Product Cost minus FBA Fees) divided by Estimated Sales Revenue.
Est. ROI (%): Your return on investment after you’ve sold your inventory
Est. MII (Minimum Inventory Investment): The minimum amount of money you need to invest into your first inventory order to maintain the estimated ROI
Est. Annual Profit ($): Estimated Annual Sales Revenue minus Annual Landed Product Costs minus Annual FBA fees. Please note that this does not include Advertising Costs.