Week 1: Selling in the 2021 Ecommerce Ecosystem & Setting Up Your Tech Stack
Learn the direct response marketing principles to write a compelling brand story, put together profitable offers, and build a high-converting sales funnel. Pick your Shopify store domain, theme, and shipping settings; then learn how to set up email marketing, live chat, Facebook pixel and Google Analytics.
Week 2: Creating a Winning Offer and Product Offer Page
Find out how to increase your average order value by mastering the art of bundle promotions, pre-purchase upsells and post-purchase upsells. Learn the principles of a high converting product offer page.
Week 3: Selling More with Automatic Email Sequences
Get your customers to spend more with you by adding a Cart Abandonment Email Sequence and a Post Purchase Email Sequence to your communications.
Week 4: Advertising with Facebook: Part 1
Target your ideal customers and set up your first Facebook Ads campaign for your Shopify store.
Week 5: The Love-Demo-Love Ad Formula
Learn what images, copy, and testimonials must be present to create a high-converting ad.
Week 6: Advertising with Facebook: Part 2
Get the secret to lower your ad spend and create customer loyalty with Facebook retargeting ads.
ADDITIONAL BONUS: Expanding Your Ads on Instagram
Master the ad copy formula that creates compelling story ads and carousel ads on Instagram.